How to Perfect Your Brand Voice Copywriting using a Free AI WriterKenn Costales
When it comes to creating content for your clients' businesses or brands, it's important to develop a unique voice that stands out from the competition.
For example, as a marketing agency, you want to create a distinct tone and style for each of your clients to match their brand personalities. When working with an innovative tech startup, you might use a something that establishes thought leadership. When working with a traditional law firm, you might use a more formal and expert tone.
And that's where AI writers come in. As a marketing agency, AI can be an invaluable tool to help scale content creation across all of your clients. But how can you ensure that the AI writer's voice is unique for each client and aligns with their brand's personality?
Step 1: Identify Your Brand Voice Traits using Archetypes
The first step in creating a unique brand voice for your AI writer is to identify your brand's personality traits. What are your brand's values? What tone of voice do you use to communicate with your audience? What tone of voice do your customers expect to hear from you? Answering these questions will help you identify your brand's voice and tone.
For example, if you're a tech company that prides itself on being innovative and cutting-edge, you might want to use a playful and quirky tone of voice in your AI writing. If you're a law firm that focuses on professionalism and expertise, you might want to use a more formal and scientific tone of voice in your AI writing.
However, if you're having trouble identifying your brand's personality traits, look to archetypes for guidance. Some common brand archetypes include:
- The Innovator (playful, cutting-edge): Brands like Google, Netflix, Virgin.
- The Expert (formal, authoritative): Brands like IBM, McKinsey, Harvard.
- The Caregiver (caring, empathetic): Brands like Johnson & Johnson, Whole Foods.
Find brands that resonate with you and embody the style and tone you want to achieve. Then, you can copy and paste examples of their content into Mai or ChatGPT and ask the AI to identify the main traits and tones in that content. The AI can tell you things like:
- This content has a playful and quirky tone. Key traits are innovative, fun, and cutting-edge.
- This content has a formal and authoritative tone. Key traits are expertise, professionalism, and scientific.
- This content has a caring and empathetic tone. Key traits are nurturing, community-focused, and authentic.
Using archetypes and AI tone analysis, you'll get a clear sense of the brand voice and personality you want to achieve.
Step 2: Use the Brand Personality Feature in Your Content Brewer
Once you've identified your brand voice traits, it's time to use the Brand Personality Feature in your Content Brewer.
For example, if your brand tone analysis found that "This content has a playful and quirky tone. Key traits are innovative, fun, and cutting-edge.", you might input adjectives like "fun", "quirky", and "whimsical" into the Brand Personality Feature.
If your analysis found that "This content has a formal and authoritative tone. Key traits are expertise, professionalism, and scientific.", you might input adjectives like "professional", "scientific", and "authoritative" into the Brand Personality Feature.
If your analysis found that "This content has a caring and empathetic tone. Key traits are nurturing, community-focused, and authentic.", you might input adjectives like "nurturing", "compassionate" and "community-focused" into the Brand Personality Feature.
By inputting these adjectives into the Brand Personality Feature based on your analysis, you can ensure that your AI writer uses the right tone and style in their writing to fit with your brand's personality. The AI will use the adjectives you input to guide the language and phrasing in the content it generates.
Step 3: Tweak the Tone Further Within the Chatpad
However, if you need to tweak the tone further, you can send an instruction such as "make this more
For example, if you want your AI writer to be even more playful and quirky in their writing, you can send an instruction like "make this more whimsical and fun".
Similarly, if you want your AI writer to be more authoritative and professional in their writing, you can send an instruction like "make this more professional and authoritative". By sending these additional instructions to your AI writer within the Chatpad, you can further fine-tune the tone of their writing to align with your unique brand voice and personality.
Overall, by identifying your brand's key traits and tones using archetypes, inputting guiding adjectives into the Brand Personality Feature of your AI writer, and fine-tuning the tone within the Chatpad, you can craft a unique and compelling brand voice for all of your content. Your agency and clients will benefit from high-quality, custom content at scale using these techniques.
Next Step: Try Mai and get 2000 words per month free.
As a marketing agency, you and your clients can make complete articles, ads, and other forms of content just with the free plan. Mai, the AI marketing assistant, is designed to help scale your content creation efforts with a unique brand voice for each client. Sign up today to get started.